We are all too familiar with some of the most recognised social media networks in the western world, but many of these channels may be inaccessible to some of the worlds largest markets. Exportable files for easy reading, analysis and sharing. [Online]. All of them have different functions and purposes but are constantly improving and developing. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. Well also get a chance to explore some of the topics Ive covered in more detail during the upcoming panel discussion, but just in case I dont get a chance to answer your specific question, please feel free to ask me questions on social media too youll find me on LinkedIn and Twitter as eskimon [please feel free to add your questions in the comments section below this post too]. Vertical videos are a real game-changer, and TikTok deserves some credit for starting this trend. With around 1.3 billion active users, WeChat has quickly become one of Asias most popular social media platforms. Please do not hesitate to contact me. Categorised as a super app and similar to the Chinese app WeChat mentioned previously, LINE has a plethora of features other than messaging. Interested in growing your business with us? There were 56.85 million social media users in Thailand in January 2022.. These reports offer in-depth insights into digital behaviours across more than 230 countries and territories around the world, exploring how people of all ages use the internet, social media, mobile devices, and ecommerce. WeChat is the largest, with over 1.2 billion monthly active users. 1), WhatsApp (No. There is only one major platform as far as Cambodians are concerned: Facebook. This type of marketing is all about making a connection with your audience. Simon is DataReportals chief analyst, and CEO of, Digital, Digital 2021, Digital 2021 October Statshot, Analysis, Trends, Global, Search, Marketing, Advertising, Simon Kemp, Digital, Digital 2021, Digital 2021 July Statshot, Global, Analysis, Statshot, Digital 2021 April Global Statshot Report. KakaoTalk is a free mobile messaging app that allows users to send and receive messages, photos, videos, and voice messages. Tencent QQ is a messaging app similar to WeChat, but with a slightly different demographic. Get in touch with us. In 2023, there's no denying the huge potential of S-commerce. Kakaostory is also quite popular, ranking 6th in DigitalReportals study. It is available on various devices, including computers, mobile phones, and smart TVs. You need at least a Starter Account to use this feature. Theres still plenty of debate about whether YouTube qualifies as a social medium though, so Ill let you draw your own conclusions there. There are 9.7 million active social media users in the country, and 9.2 million of them can be reached by Facebook ads. In fact, according to DataReportals 2021 report, 99.5% of internet users between the ages of 16-64 visit or use social media. Other popular Japan-specific social media platforms include Niconico (video sharing), Snow (selfie camera app), Ameba (blogging). View social media market share by year Last 12 Months 2021 2020 2019 2018 2017 View all years. Youku is free to use, but it also offers paid subscription services that give users access to additional content and features. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. Comparatively, those in Japan spend 51 minutes per day on social media (as of 2020). The most-used platforms are YouTube, Whatsapp, Instagram, and Facebook2. Have you hopped on the social audio trend yet? Hello folks, and thanks very much for joining us today. Our recent Digital 2021 April Global Statshot Report reveals that global internet adoption has just passed the 60 percent mark, meaning that 6 in every 10 people alive on Earth today now use the internet. All of the stats that Ill be sharing with you today come from the ongoing Global Digital Reports series that I produce on behalf of We Are Social and Hootsuite. The top social commerce platforms in Southeast Asia (by country). And even more tellingly, young adults across the region say that they now spend more than an hour longer using social media each day than they spend watching television. Take the "Squid Game Challenge" on TikTok for instance, it took the world by storm and even had influencers from all over joining in. A whopping 92% are on Facebook, 76% sell via WhatsApp, 72% sell on Instagram, and 49% are on Facebook Messenger. Short Video Content will Dominate Social Media Platforms 1. With the right strategies in place, you can tap into the power of UGC and build a loyal customer base that trusts your brand. In Southeast Asia, the food sector has been on the rise and the ride-hailing giant Grab is dominating the region with its bold expansion to food delivery, GrabFood. YouTube, Twitter, Instagram, and. The Philippines, Singapore, and Vietnam also appear in the global top 15. Kakaotalk is next, with 80.1%. The sales value of social commerce worldwide is forecast to keep growing at a steady pace, reaching 2.9 trillion U.S. dollars by 2026. Use Ask Statista Research Service. Accessed March 01, 2023. https://www.statista.com/statistics/1293253/sea-top-social-media-platforms-by-traffic-share-and-country/, StatCounter. According to PricewaterhouseCoopers (PwC)s Global Consumer Insights Survey 2019, Southeast Asian shoppers in four countries buy straight from social media. Preparing the region's marine and offshore industries to prosper through the clean energy transition was the focus at the ABS Southeast Asia Regional Committee Meeting. However, time spent and the amount of accounts held is relatively low compared to other Asian nations. More recently, they have developed LINE Wow, which provides premium food delivery, and is a significant competitor to Uber Eats in Japan. It's not a new idea in digital marketing, but it's still an effective way for a brand to build credibility and boost conversion rates. Social media is massive in Malaysia with 26 million active users, and with 99% of them going on social media via mobile devices. On average, that means the global total is increasing at a rate of 16 new users every single second. But its features extend beyond that: How are Facebook, Instagram, TikTok, Twitter, and Snapchat doing in the region and in individual countries, and what is the outlook for each? Also, eCommerce is the king here, with 30 billion app sessions over six months (and with Tokopedia as the top-performing marketplace). WeChat has many features but is predominantly a messaging service with around 38 billion messages sent daily. Many Filipinos use it to gather news and current events. With over 325 monthly active users, it hosts both user-uploaded videos and full-length movies. LINE is Japan's most popular social media platform. As soon as this statistic is updated, you will immediately be notified via e-mail. Find the best Social Media companies and startups to work for in South East Asia on Wellfound (formerly AngelList Talent) - See company jobs, overviews, benefits, funding info, employee reviews, and more. So, what makes TikTok so effective for marketing? Feeling the need for speed in your video content marketing strategy? liability for the information given being complete or correct. Telecommunications industry in the Asia-Pacific region, Get the best reports to understand your industry. They leave reviews on sellers official pages, tag them for raves and rants, and show off their new buys on their own feeds. Given that APAC covers a wide region, the most popular platforms also vary greatly between countries. Young women across the region say that they spend even longer online than their male peers, with the typical female internet user in this cohort saying that she spends nearly 10 hours online each day. User-generated content is a Powerful Key to Brand Building, 7. "Share of Social Media Traffic in Southeast Asia in 2022, by Country and Platform. The Master of Arts in the Languages and Cultures of Southeast Asia focuses on the languages, cultures, history, and societies of an important, culturally diverse region currently undergoing rapid development. Although the big players like Facebook and Twitter are still very popular, there are others that are unique and virtually unheard of in the West. 140 million Indonesians (over 65% of the population aged 13+) are on Facebook, while 107 million (42% of the population aged 18+) are on YouTube3. Travel-related purchases make up US$5.38 billion; electronics & physical media, US$1.01 billion; and fashion & beauty, US$874 million. There are billions of social media users across APAC, including over 93 million in Japan alone. As a Premium user you get access to the detailed source references and background information about this statistic. It is a picture-sharing social media app that allows users to take, edit, share pictures and follow content. In fact, the Asia Pacific region is expected to see a growth of over 30% in the influencer marketing platform market between 2019 and 2025. spend the most amount of time on social media per day across APAC, 89.3% of the entire South Korean population, https://datareportal.com/reports/digital-2021-india, https://datareportal.com/reports/digital-2021-indonesia, https://datareportal.com/reports/digital-2021-japan, https://datareportal.com/reports/digital-2021-thailand, https://www.facebook.com/iq/insights-to-go/tags/thailand, https://datareportal.com/reports/digital-2021-taiwan, https://datareportal.com/reports/digital-2021-south-korea. Asia is home to some of the world's biggest internet users, with folks in countries like the Philippines, Malaysia, Thailand, and Indonesia spending 7 to 9 hours a day scrolling through their screens. A whopping 100% of internet users between the ages of 16-64 use or visit a social networking site monthly, and 95.1% actively engage with or contribute to social media. Their activity has attracted in-market audiences in droves! And with a multitude of platforms to choose from, it is critical to create the right content for the appropriate platform that matches your product, service and target audience. Founded in 2016, Ayoconnect is Southeast Asia's largest Open Finance API platform. Sellers know about this great social-media love as well, and readily make themselves available on their customers preferred platforms. But with that, thanks very much for joining me today I hope you found this session useful, and I look forward to seeing you again sometime soon, somewhere across the internet. SNOW has a similar foundation and basis to Snapchat. Theres also one surprise social network coming out of Vietnam. In Southeast Asia, e-commerce big-hitters like Tokopedia and Zalora are also incorporating influencer marketing into their campaigns. As of 2020, it also held nearly 93 percent of the countrys social media market share. But its numbers also have a better distribution across platforms. Register in seconds and access exclusive features. MPA joins industry leaders to discuss decarbonisation strategies. A large proportion packed any antidiarrheal medication (612, 63%) - most frequently . Read our article on Malaysia digital marketing platforms and tips for Malaysia digital marketing success, including social media marketing, SEO, and ecommerce. All Platforms Desktop Tablet Mobile View social media market share by region Worldwide Africa Asia Europe North America Oceania South America United States Of America United Kingdom India Canada Germany View all regions. And in Asia, those trends are changing all the time, given the region's diverse cultures, languages, and market behaviors. When it comes to the socials, McKinsey & Companys 2018 report on Indonesias online commerce notes that Facebook, Instagram, LINE, and WhatsApp are the preferred platforms. Most companies looking to advertise their product or service across APAC have seen success in another market first. countries with the most amount of active social media users, Facebooks penetration rate sits at around 61%, Why LINE is the most popular messenger app in Japan, The Ultimate Guide to using LINE Japan for advertising your business, very popular among celebrities and influencers. The days of Asia-Pacific regularly producing double-digit growth in social network usership are over, but bright spots still abound for platforms like TikTok, Instagram, and Snapchat. Client-only email newsletters with analysis and takeaways from the daily news. LinkedIn also has a strong presence, with over 37% of active social media users using the platform. TikTok would have been closing in on Instagram for second place, but its ejection from India has made that outcome nearly impossible. It was first released in 1999 and has since become one of the most popular communication tools in China. Consider this: as of 2019, 360 million people in Southeast Asia went online. You've come to the right place! The average daily time using social media is 1 hour and 56 minutes and the average number of social media accounts per user is 8. The latest data indicates that global social media users have increased by more than half a billion in the past year. Even though China is a powerhouse in the Asian economy, the likes of Facebook, Youtube and Twitter are not easily accessible due to censorship laws that exist in the country. KEY STAT: Facebook will have 934.3 million users in Asia-Pacific this year, more than it has in any other region. And in fact, social media activities now account for almost a quarter of this age groups waking life, assuming that the typical person sleeps for between 7 and 8 hours a day. As of 2021, there are 55 million active social media users in Thailand, which equates to around 78.7% of the population. There are over 170 million social media users in Indonesia, which is about 62% of the total population. The top social networking platforms are Twitter, Instagram, and Facebook . Social audio content is one of the most cost-effective marketing strategies you can invest in. Shopping just got a whole lot easier, thanks to the latest features from your favorite social media platforms. A total of 4.72 billion people are now online, which means that the global internet penetration rate has doubled in less than 10 years. Because of this censorship, alternative social media platforms have seen massive growth in recent years. Facebook is also a hugely dominant platform in the country, with almost 74 million users as of 2019. Global social networks ranked by number of users 2023, Number of global social network users 2017-2027, Social media: global penetration rate 2023, by region, Internet penetration SEA 2022, by country. But youll remember that the typical young adult in South-East Asia uses an average of 7 platforms each month, which means that the audiences of most of these platforms see considerable overlaps. Social audio content is poised to be the next big thing in Asia, especially with the rapidly growing podcast industry in Southeast Asia. Instead, you can focus your efforts on 1 or 2 of the larger platforms, safe in the knowledge that youll still have the opportunity to reach the majority of the regions younger internet users. It had the largest social media penetration rate in Indonesia of 94% as of Q3 of 2020, while Facebooks penetration rate sits at around 61%. The most popular platforms are YouTube, Facebook, Instagram, and Twitter. 99% of the countrys internet users are signed up to at least one social media platform; and (as mentioned earlier) they spend approximately four hours online via mobile device. Then you can access your favorite statistics via the star in the header. Cyworld was the most popular social media platform in South Korea in November 2011, with 24.7 million users. Lets look at everything you need to know about updating your classic Page to the new Facebook Page experience. By April 2018, more than 150 million Instagrammers were connecting with businesses each month.. Video sharing platform Youku Tudou, considered the equivalent of YouTube, is also popular. Ready to level up your brand's social media game in Asia? For context, that's the same number of users as Mixi reported in Japan at the time, despite Japan's population being roughly 2 times bigger than South Korea's Facebook has an 89% popularity rating, while Zalo nets 7%, and Instagram, 3%. The big players, like BIGO and Kitty, tend to be backed or owned by Chinese firms. A paid subscription is required for full access. Asia-Pacific will no longer produce huge increases in new social network users, but the sheer scale of the region means it should remain front and center for social media marketers. QQ has various additional features, including games, music, and a news feed. YouTube has over 65 million monthly active users in Japan, which is over 50% of the population. GWIs latest data reveals that when it comes to South East Asias young adults you can reach almost all of the users of a particular social media platform on at least one other platform. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. Social media has given brands more ways than ever to connect with customers. The use of social networks remains above all useful for keeping in touch with family and friends, for 47.5% of users aged 16 to 24. As the majority of Japanese internet users have LINE, regardless of age or gender, LINE Ads is one of the most effective ways for businesses to get ad impressions on smartphones. The app is only a few years old and is quickly gaining traction as one of Asias most diverse photo-sharing apps. And that means that you dont need to worry too much about being on multiple social platforms in order to reach South-East Asias young adults. Social media has surpassed physical retail to become the second most popular shopping format in the region, second only to e-commerce. New White Paper: Game Apps in Japan download for FREE >>. QQ is a cross-platform instant messaging and VoIP software service developed by Chinese tech giant Tencent. As elsewhere, social media is massively popular across Southeast Asia. So how can you get your customers to create UGC for you? Its essential to consider who you are trying to reach, how you will reach them within the app, and what tailored content you can produce to keep them engaged when choosing your Asian social media networks. Owned by Alibaba Group, Youku is one of the most popular video hosting and streaming platforms in China, alongside TikTok (Douyin in China) and Bilibili. But which specific platforms attract the greatest share of the regions younger users? [1]Conversational commerce surging across Southeast Asia 82% of its internet users bought something within the survey period, while mobile usage outpaced desktop-based shopping at 64% versus 44%. https://t.co/VTPmzjHrXb, The Weekly Digest from SMPerth - https://t.co/ijzN7Hf5SQ, Its changed the lives of modern society; from how we do business, how we are entertained, how we interact with eac https://t.co/Nkyty8fMfb, This is it. 93.3% of internet users are on Facebook, while 86.2% are on LINE7. Find your information in our database containing over 20,000 reports, citizens of the Philippines spent the longest time on social media per day, internet users all over the Asia-Pacific region stating they use social media for work purposes, social media market in the Asia Pacific region. And if you have any questions about the content Im presenting today, please feel free to contact me on social media; youll find me on LinkedIn and Twitter as eskimon. Our latest forecast for social network usage in the Asia-Pacific region and inaugural estimates for Southeast Asia. Now you know where to reach your customers. In particular: The potential adoption of social selling by merchants is also at 64%, while wide customer reach is the top reason for merchants to go on social media. Based on the number of monthly active users, the most popular social media platforms in Japan are LINE and YouTube. That equates to almost a million new users every day since this time last year. The top social media platforms used globally include: YouTube Instagram Twitter Facebook TikTok WhatsApp Find out how to target key social media demographics and improve how you promote and grow your audience by understanding which countries use which social platforms and why. So why not give it a try for your brand? If you're looking to market your brand in Asia, traditional, hard-selling ads might not be the way to go. In fact, the Asia-Pacific region makes up the majority of unique social media visitors worldwide, representing 64% of the global audience. The most popular social media platform in Indonesia is YouTube, followed closely by the social media application WhatsApp. In countries like Singapore, micro-influencer marketing has seen high growth in segments like food, beauty, fitness, and health. Selling on Instagram has quickly become a staple feature of the platform, with many businesses seeing significant returns. And in an era when socials dont always mean actual, physical connections between human beings, social media has quickly become a critical eCommerce component for entrepreneurs. Across South-East Asia, people aged 16 to 24 spend roughly 60 percent of their waking lives online. The number of social media users in Thailand at the start of 2022 was equivalent to 81.2 percent of the total population, but it's important to note that social media users may not represent unique individuals (see our detailed notes on data to learn why). Fill out the form below to get started. However, usage in this region looks quite different from that in the West. Viu announced that its revenue for 2022 jumped 45% year on year to US$206 million. And on Instagram, interactions between shoppers and sellers are generally instigated by Instagram Stories. Only Vietnam falls below the global average, but Vietnamese people still spend an average of 6 hours and 47 minutes online each day. Asia-Pacific will no longer produce huge increases in new social network users, but the sheer scale of the region means it should remain front and center for social media marketers. In some geographies, however, there are significant challenges. Most platforms do not have built-in logistics, leaving sellers in charge of choosing long-term partners for order management and actual parcel shipments. When expanded it provides a list of search options that will switch the search inputs to match the current selection. How Will Social Network Usage Change in Asia-Pacific in 2022? Listen up, marketers! Instagram Instagram's user count has grown to over 1 billion and still counting, making it one of the best social media channels for e-commerce business. It is very popular among celebrities and influencers and is mainly used to stay up-to-date on current events or to get updates on topics users are interested in5. It has since evolved from a search engine and offers two social media services, Naver Cafe and Naver Blog. Filipinos say they spend an average of almost 11 hours online each day, which is almost 60 percent more than the global average. Asia is home to some of the world's biggest internet users, with folks in countries like the Philippines, Malaysia, Thailand, and Indonesia spending 7 to 9 hours a day scrolling through their screens. But its features extend beyond that: Weibo means microblog in Chinese, which is the core of their features. By May 2022, Clubhouse saw over 680,000 monthly downloads. Social media consumption in the region has grown dramatically, with. Meanwhile, 36.6% use social platforms to fill their free time. However, YouTube usage is catching up. It's safe to say that, 5. Weibo is continually evolving and has even made some strategic changes to encourage users to stay on the platform for longer by launching an online game centre. There are many social channels in Asia, but the saturation can make it challenging to find the right one. The Malaysia Country Commercial Guide of the US Department of Commerces International Trade Administration names 10 of the countrys most popular social commerce platforms, but were including just the top five here: Filipinos love social mediaso much so that their country has been labeled the Social Media Capital of the World. Monthly active users of leading messaging apps in China 2022, Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2022, Quarterly smartphone market share worldwide by vendor 2009-2022, Number of apps available in leading app stores Q3 2022. Euro Freelancers. In addition to messaging and voice and video calls, KakaoTalk also offers features such as a social network, gaming, and even a payment system. The most popular social media platforms. Published by S. Ganbold , Jun 30, 2022. 01 Mar 2023. 89.3% of the entire South Korean population are social media users. In fact, 44% of the respondents for Econsultancy, Magento and Hootsuites 2019 report (The State of Social Commerce in Southeast Asia) admit to making three or more online purchases in the past month because of social media posts or ads. This statistic is not included in your account. View all stats Browser And digital content can easily drive impulse purchases. Research from GWI shows that 99.6 percent of South-East Asian internet users between the ages of 16 and 24 use social media every month, making it the number one online activity for this demographic even ahead of using search engines. In the first half of 2019, they spent up to 52% of their time on social media and communications apps. Facebook will remain on top, but TikTok, Instagram, and Snapchat are making waves. Well, once again, the data holds some surprises. At 4 hours and 15 minutes, internet users in the Philippines spend the most amount of time on social media per day across APAC. We hope this list has given you some inspiration for your next social media marketing campaign so that you can truly stand out! And I think the key takeaway here is to make sure you dont rely too heavily on media headlines to inform your social media strategy. YouTube is the most popular platform in South Korea, with 85.9% of internet users aged 16-64 using it. YouTube is the most popular, with 94.2% of internet users using the platform. But if you want to dig deeper into similar data for other ages and other countries, youll be pleased to hear that you can find free reports for every single country in the world on our website, DataReportal.com. Check out the top stories in our Weekly Recap It is important to note that there is localized preference such. Different types of international shipping, explained, They can easily reach a wider group of customers, Compared to eCommerce marketplaces, it is easier for them to set up their business and have a low overhead, They can also leverage their personal networks to sell and reach other networks, 40% of sales are done via social commerce, Electronics, fashion, and health & beauty as the top three consumer categories, making up 70% of online sales, 10 million Indonesians buy only via social commerce, and another 10 million also buy through marketplaces or e-tailing, Social commerce makes up more than US$3 billion in GMV, and is predicted to go up to between US$15 billion and US$25 billion by 2022., 87% of them use social media to sell their products, The Philippines percentages for the first two social media platforms are also the highest for all the surveyed countries, Only 63% of Singaporean merchants do social selling (with Indonesia having a much better 80% rate). Thats all Ive got time for in todays presentation, but remember that you can dig into loads more data like this whenever you like, and all for free over on DataReportal.com. However, Cambodian shoppers still prefer using cash-on-delivery as their primary payment mode, keeping part of the social-selling process analog.. Close behind are Facebook and LINE, with 89.2% and 88% respectively. Explore Malaysia digital marketing opportunity brought by increased internet usage and robust economic growth. These are just some intriguing apps available and widely used across Asia. Which social commerce platform should you use in your country? Comparatively, LinkedIn accounted for 0.63 . Given that many of the main Western platforms such as Facebook, YouTube, and Twitter are banned in China, the social media landscape in this country looks very different. Was first released in 1999 and has since become one of Asias most popular platform in Korea! 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